Fendi – Special Execution ‧ Female monthlies are always cluttered, particularly to the fashion and cosmetic brands. To cut-through, “intelligent” special execution helps ‧ Fendi – a latest handbag model has adopted an actual-sized 2-page die-cut special buy at Bazaar, Sep 2007 issue ‧ This special 2-page die-cut, not only for the purpose of 3D-feel, but also act as a “book-mark” to reinforce the stopping power on its advertorial, make a stronger linkage between the die-cut creative with its further product elaboration   Fidelity – Bus Shelter's creativity ‧ There are great flexibility in bus shelter advertising in terms of special execution, and using “lighting” is one of the effective way to grab audiences attention ‧ In Nov, Fidelity adopted bus shelter as one of the medium for a new country-specific fund campaign ‧ The Mega Panel depicts a world map visual with LED installed to highlight the investment regions, exciting audiences to expand their portfolio

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